Tremor Video Debuts 360 Degree Video Ad Units

Partners with OmniVirt for 360 Degree Pre-Roll

Tuesday, June 20, 2017 8:00 am EDT



Public Company Information:

"Marketers and agencies alike have been creating 360 degree VR advertisements because of the promise this medium has for marketers to make an impact on their audience"

NEW YORK--(BUSINESS WIRE)--Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced that it is offering 360 degree video ad units. These highly engaging and memorable ad units motivate viewers to watch, participate in and share richer brand experiences that positively impact brand recall, engagement, favorability, and identity by offering consumers greater control over their ad experiences. For short form 360 degree video, Tremor is partnering with OmniVirt, a virtual reality advertising platform, to deliver 360 pre-roll at scale.

With consumers increasingly seeking virtual reality entertainment, 360 video gives viewers an immersive experience similar to virtual reality without the need for a VR headset. For advertisers, the immersive nature of VR and 360 video provides the perfect opportunity to engage audiences in new and exciting ways against the backdrop of growing competition for viewer attention. 360 video is also easy and relatively inexpensive to produce, distribute and experience, with reasonably priced cameras that capture the 360 experience widely available. For those brands that require it, Tremor Video offers white glove management of every aspect of a brand’s creative vision from concept to design to production and QA, and can turn any 360 video assets into compelling interactive ad experiences.

Tremor Video’s long form interactive 360 ads, and short form 360 pre-roll, powered by OmniVirt, includes:

  • Premium in-stream video supply
  • Unrestricted video length
  • All-Screen scale on mobile and desktop
  • Ability to toggle between gyroscope and swipe modes on mobile
  • Compatibility with VR headsets and cardboard viewers

“We are always looking to push the boundaries of what brands and publishers are capable of doing with digital video. For the first time, advertisers are able to develop and distribute high-impact, custom creative brand narratives at scale. To date, most 360 video ad campaigns have had limited distribution due to technological hurdles, but we have developed exciting new technology that enables brand campaigns to achieve scale by accessing Tremor Video’s large number of premium publishers,” said Lauren Wiener, President, Buyer Platform, Tremor Video.

“Marketers and agencies alike have been creating 360 degree VR advertisements because of the promise this medium has for marketers to make an impact on their audience,” stated Brad Phaisan, Founder and CEO of OmniVirt. “The biggest challenge for these marketers remains distribution and viewers, but with VR campaigns having shown a tenfold increase in interaction and engagement compared to flat 2D advertisements, we expect their use to increase exponentially.”

About Tremor Video

Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.

About OmniVirt

OmniVirt is 360 Video and Virtual Reality advertising platform founded by former Google and YouTube employees. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others. OmniVirt’s technology distributes 360° VR advertisements through existing exchanges and networks. These experiences are customizable and interactive, with detailed performance reporting showcasing where audiences are engaging in the immersive experience. The company has powered multiple high profile campaigns for clients like Toyota, Clorox, Samsung, Chevron, Universal Pictures and Johnnie Walker with publishers like the The New York Times, AOL, Yahoo!, Time Inc, Wall Street Journal, Vice Media, NatGeo, Discovery and many more.

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified in Tremor Video’s public filings with the SEC, including those discussed in the section titled “Risk Factors” in its Annual Report on Form 10-K filed with the SEC on March 10, 2017. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions or the market in which it operates. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


Lekha Rao, 646-699-7706

Investor Relations

Andrew Posen

VP, Investor Relations


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