Tremor Video Announces Move to Serving Only In-Stream Video Ads

Industry Leader Opts Out of the In-Banner Ad Business

Tuesday, July 30, 2013 12:59 pm EDT


New York
"If brands are serious about driving engagement, in-banner video advertising is not getting the job done. This is best for our brand partners and our own continued growth."

New York, July 30, 2013 - Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced today it will no longer service in-banner video advertising and will focus solely on driving consumer brand engagement through high-quality, in-stream video ad content.

“Tremor believes strongly that in-stream creative within premium content environments delivers what brands are looking for most: engagement, brand lift, optimization and viewability,” said Bill Day, CEO, Tremor Video, Inc. “If brands are serious about driving engagement, in-banner video advertising is not getting the job done. This is best for our brand partners and our own continued growth.”

A recent Millward Brown Digital study of online ads clearly indicates in-stream video ads outperform those not in-stream and online video overall. The data showed in-stream ads generating higher percentages of impact in Brand Awareness, Message Association and Favorability than those other formats. (Source: Millward Brown Digital Video Norms (Dynamic Logic) through Q1 2013.)

This move, coupled with the company's longstanding tradition of securing exclusive publisher agreements with some of the strongest media brands, underscores what Tremor Video sees in its data every day — premium environments and premium advertising experiences matter a great deal in garnering engagement, additional time spent with ads and brand lift.

“I applaud this move by Tremor Video. The in-stream offerings they are now focused on provide the engagement, transparency and quality content environment that brands and agencies want,” said Sarah Baehr, SVP Digital Director, Carat.

Tremor Video is the leader in offering cost-per-engagement performance-based pricing for in-stream video at scale for interactive video ads online and on mobile devices.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit and find Tremor Video on Twitter, Facebook and LinkedIn.

Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, statements as to the advantages of in-stream video advertising versus in-banner advertising and anticipated benefits resulting from Tremor Video’s decision to focus its media business solely on in-stream video advertising.  Important factors that could cause actual results to differ materially include: demand by advertisers for in-stream video advertising; the impact of technological development and competition; market acceptance of Tremor Video’s products; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission.  Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement.  Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.


Media Contact:
Melinda McLaughlin
Chief Marketing Officer
Tremor Video, Inc.


Investor Relations

Andrew Posen

VP, Investor Relations


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