Telaria Is First Technology Platform to Confirm 100% Fee Transparency

Big Four accounting firm completes independent review, gives Telaria “clean bill of health”

Wednesday, May 16, 2018 8:00 am EDT



Public Company Information:


Transparency is more than a buzzword. @TelariaVideo is the first ad tech company to be given a clean bill of health for fee transparency by an independent third-party firm.

NEW YORK--(BUSINESS WIRE)--Telaria, Inc., (NYSE: TLRA), the complete software platform for publishers to manage premium video advertising, today announced a SOC-2 Trust Principles report published by a leading accounting and auditing firm that verifies Telaria communicates 100% fee transparency through its platform. The report confirms:

  • No arbitrage or hidden fees in any deal transaction
  • Revenue sharing is calculated correctly for publishers
  • Final sale price to bidders is calculated correctly

As the Video Management Platform (VMP) for the most premium publishers around the globe, Telaria deeply understands today’s concerns around transparency and how ad spend is allocated. The months-long independent audit confirmed Telaria’s assertion that its VMP implements systematic controls to ensure publishers and advertisers have absolute clarity into every transaction.

For publishers, this means the publisher fee is based on a fixed contract and is not dependent in any way on the demand partner or demand activity level. The publisher sees the exact bid from the DSP, the clearing price, and Telaria’s publisher fee.

For buyers, it means 100% confidence in the way that Telaria runs auctions and determines bid prices— with no "adjustments." Telaria does not charge buyers any fees on top of the clearing price.

While many advertising companies claim transparency, Telaria is the first and only to open its system to such scrutiny and achieve verification of its practices from a neutral, third-party firm.

“Being honest with our partners and ensuring our technology is configured to do exactly what we say it does is integral to both our mission and success as a company,” said Katie Evans, Chief Operating Officer at Telaria. “We felt it was important to undergo the rigorous inspections necessary to hold ourselves to a higher level of accountability and give our platform partners peace of mind that we never arbitrage, never add hidden fees, and that we always calculate revenue-shares correctly. It’s our view that this should be table stakes in our industry.”

Telaria’s SOC-2 audit comes on the heels of the company’s launch of the industry’s first complete video management platform (VMP). The VMP is an integrated solution comprised of an ad server purpose-built for Advanced TV, deeper third-party analytics and data capabilities to visualize live supply intelligence, and a decisioning engine optimized for the challenges of CTV. This singular platform gives publishers complete command of their programmatic and direct video inventory. Publishers who use Telaria’s full-cycle VMP can streamline their workflow and have full confidence at every point of the transaction — and now can do so with the backing of a report from an independent consulting firm.

To view the full details of the SOC-2 audit report, click here.

About Telaria

Telaria (NYSE: TLRA), is a complete software platform to manage premium video advertising. We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria's independent solution empowers unbiased decisions for the best revenue outcomes.


Telaria, Inc.
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