Telaria Names Rick Song as Chief Revenue Officer

Video Platform Leader To Expand Robust High-Growth CTV Business

Monday, December 18, 2017 8:30 am EST

Dateline:

NEW YORK

Public Company Information:

NYSE:
TLRA

Telaria Names Rick Song as Chief Revenue Officer; Video Platform Leader To Expand Robust High-Growth CTV Business

NEW YORK--(BUSINESS WIRE)--Telaria Inc., (NYSE: TLRA), a leading video monetization software company, today announced that Rick Song has joined the company as Chief Revenue Officer. Mr. Song will lead the global sales team and will be responsible for driving revenue growth and expanding strategic relationships with premium video and CTV publishers, as well as deepening engagement with buyers and agencies. He will report to Chief Executive Officer Mark Zagorski.

“I am delighted to welcome Rick to Telaria at this important moment in our growth story. Rick’s exceptional experience leading global digital media sales teams will be central to our success as we scale our business to become the single, essential seller platform for the monetization and management of premium video and CTV,” said Mr. Zagorski. “Our best-in-class technology, our commitment to quality and brand safety, and our track record of innovation in building CTV solutions are powerful tools for Rick and his team to take to the market.”

Mr. Song is an accomplished sales executive with more than 20 years of experience, most recently as CRO of Rocket Fuel where he led a team of 150 and was responsible for scaling revenue and driving sales strategy across the company’s business, while deepening its relationships with the world’s biggest brands and agencies. Prior to that he was at ZEFR, a leading video identification technology company, where he served as the Global Head of Sales and drove 350% growth and doubled the size of the sales organization. Preceding ZEFR, he was the EVP National Digital Sales at iHeartMedia, where he grew the business by 70% and launched the first Digital Advisory Board. Mr. Song was also at Microsoft Advertising for six plus years, last serving as GM for the Eastern U.S., where he led four-fold revenue growth. In 2008, he founded “Microsoft Digital Showcase”, the company's first video upfront. Earlier in his career, Rick held sales leadership posts at Yahoo!, Forbes and Ziff-Davis.

“I’m thrilled to be joining Telaria at a time when there are so many market forces coming together to create an incredibly rich opportunity for the future of advertising in video, including in CTV and OTT,” said Mr. Song. “Telaria has a leading edge video platform and great business momentum and I look forward to engaging with the team to further build on Telaria’s strong market position.”

Mr. Song currently serves as an Officer of The Ad Club of NY, and in 2014 he was honored with the first “Volunteer of the Year” award. He’s been a frequent IAB MIXX Awards Juror and a founding member of the IAB Sales Certification program. Mr. Song also served as President and a member of the Board Directors for the 212 NYC Interactive Ad Club. He is based in NY and holds a BA from Carnegie Mellon University.

About Telaria
Telaria (NYSE: TLRA), (formerly Tremor Video), is the leading independent data-driven software platform built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.

Contact:

Telaria Inc.
Media
Lekha Rao, 646-226-0254
lrao@Telaria.com
or
Investor Relations
Andrew Posen, 212-792-2315
IR@telaria.com

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Investor Relations

Andrew Posen

VP, Investor Relations

212-792-2315

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