Lauren Wiener is the president of Buyer Platforms at Tremor Video, where she leads business strategy, revenue generation and marketing for the company’s demand-side platform. Her two decades of experience partnering with the world’s leading brands on the buy-side and sell-side inform her strategic vision of developing data-driven software solutions for video advertising effectiveness. Under Lauren’s leadership, Tremor Video has seen record-breaking sales growth of the buyer platform’s first-to-market All-Screen Video offering and was named a Strong Performer in The Forrester Wave™: Video Advertising Demand-Side Platforms (DSPs), Q4 2015 evaluation by Forrester Research Inc.
Prior to Tremor Video, Lauren was a key driver of innovation and revenue growth at fast-growing media and technology companies, as well as a corporate development expert and strategy consultant at several premier global firms. She spent nearly a decade at Meredith Corporation, building Meredith Digital from the ground up through organic growth and acquisitions. During Lauren’s tenure, monthly reach expanded from 5 million to 40 million. Prior to Meredith, Lauren held general management, business development, and sales leadership positions at Primedia, Star Media Network, and MTV Networks; and worked as a strategy consultant at Boston Consulting Group.
Lauren was named one ofBusiness Insider’s 30 most powerful women in mobile advertising in 2015. Her previous accolades include the Media Industry Newsletter’s (MIN) Digital Hall of Fame in 2010 and American Advertising Federation (AAF) Advertising Hall of Achievement in 2007, both in recognition of an exemplary pioneering role in digital.
In her free time, Lauren lends her expertise to various boards, with current positions on the Internet Advertising Bureau (IAB) and International Radio and TV Society.
Lauren lives in New York with her husband and is a proud soccer and theatre mom to two girls. Lauren holds a B.A. in history from Yale University and an M.B.A from Harvard Business School.