Bill is an Internet pioneer with a proven track record of identifying emerging technologies to serve the needs of consumers, the media community and investors. In 2008, he joined video ad-tech company ScanScout as CEO. Tremor Media acquired ScanScout in November 2010, appointing Bill to serve as CEO of the combined entity, Tremor Video.
In 1996, Bill co-founded About.com, the largest and—at that time—fastest-growing content destination on the Internet. He served as the company’s President and COO during its 1998 IPO, and then as CEO from 2001-2003 after the company was sold to Primedia. While there he helped to invent, introduce and popularize such important Internet staples as blogging, content SEO and contextual pay-per-click advertising.
Afterward, he went on to build other influential companies. He was CEO of behavioral targeting firm MeMedia from 2004 to 2006. In 2007, he was named chief media officer of Marchex, a company specializing in local search and providing a local-merchant ad platform.
Earlier in his career, he held a variety of senior leadership roles at Prodigy, which pioneered advertising supported consumer online services. While at Prodigy, he was responsible for the company’s Internet initiatives including its web browser, community and chat services and ISP offerings.
Bill holds a B.S. in mechanical engineering from Yale University and an M.B.A. from the Wharton School, University of Pennsylvania.